Social media applications have become an integral part of modern life. Billions of people worldwide have become part of social media to communicate, share and have fun. So what is the main motivation for using social media?
One of the biggest reasons people use social media is to connect with others. Whether it's keeping in touch with friends and family, joining groups and communities with similar interests, or following celebrities and influencers, social media allows people to build and maintain relationships with people all around the world.
Social media apps provide a platform for people to connect and communicate with each other, which can be particularly valuable for those who are isolated or have difficulty building and maintaining relationships in person.
In addition to connecting with others, social media is also a source of entertainment, a way to stay informed and up-to-date on current events, and a platform for self-expression and promotion.
How Much Time Do People Spend on Social Media
According to Statista data, in 2022, the average daily use
of social media by internet users worldwide is 147 minutes.
According to a report by Hootsuite and We Are Social, the
average person spends around 144 minutes per day on social media. This figure
varies by age group, with younger people spending more time on social
media than older people.
For example, people aged 16-24 spend an average of 3 hours and 15 minutes on social media, while those aged 55 and over spend an average of 1 hour and 22 minutes per day.
Here Are Some Reasons Why People Use Social Media Apps
1. Connection:
The main reason for the socialization attempt is communication. Whatever your purpose, be it friendship, entertainment, business, etc., the first step will be communicating, covering all other causes. Whether it's keeping in touch with friends and family, joining groups and communities with similar interests, or following celebrities and influencers, social media allows people to build and maintain relationships with people all around the world.
2. Communication:
Social media apps are also used as a way to communicate with others. In addition to messaging, many platforms also have features such as comments, likes, and reactions that allow people to express their thoughts and feelings about content. These features make it easier for people to engage with others and have conversations, even if they're not in the same place.
3. Self-expression:
Social media apps provide a platform for people to express themselves and share their thoughts, feelings, and interests with others. Whether posting photos, writing a blog, or creating videos, it allows people to showcase their personalities and share their perspectives with a wider audience.
4. Entertainment:
Many people use social media as a source of entertainment. From funny memes to viral videos, there is always something new and interesting to discover on social media. Many platforms also have features such as stories and live streams that allow users to share more ephemeral content and interact with others in real-time.
5. Information and news:
Social media is also used as a source of information and news. Many people use it to stay up-to-date on current events, get breaking news, and learn about new topics and trends. Many platforms also have algorithms that personalize the content users see based on their interests and interactions, making it easier for people to find and consume relevant information.
6. Marketing and promotion:
Social media is an effective platform for businesses and individuals seeking to promote themselves or their products. Many platforms have features that allow users to create and share ads and target specific audiences based on demographics and interests. It is also great for businesses to engage with customers and build brand awareness.
7. Community:
For many people, social media is a way to find and join
communities with similar interests and passions. It allows people to
find and connect with others who share their interests, whether a group
for a particular hobby, a fan page for a celebrity, or a support group for a
specific cause.
Conclusion
Overall, social media apps offer a range of benefits for
users, from connecting and communicating with others to sharing and consuming
information and entertainment. While there are certainly downsides to social
media, such as the potential for negative impacts on mental health and privacy
concerns, by keeping your usage times under control and allocating enough time
for other social activities and sports, you can establish a risk/benefit
balance.
Regardless of your purpose, whether it's friendship,
community, entertainment, or commerce, social media offers us a great advantage
by allowing you to overcome time and distance barriers. But pay attention to the
synergy created by communicating eye to eye and being together.
Written by: Aykut Alan - ihracatco - 12.2022
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